Like the early pioneers of sea travel like Magellan and Columbus, most of us should consider ourselves cutting a path towards a fresh digital future. Like our predecessors before us, we must acquire insticts about the technology that is being literally thrown en masse` at us.
You have the Whizzer corporation creating their super-dooper-whiz-o-matic slicer/dicer programs. While Spacely Sprockets displays their brand new all-in-one-der rack mounted router/csu/firewall/vpn gadget, we must gain a 'feel' for the industry and find out what's hot, and what's not as early as possible.
Part of an early explorer's success was gauged on how well he read the tides, and the winds. As someone shared earlier, the winds of change are flowing in this digital highway. Our success depends on our ability to read these changes and adapt our strategy as practically as possible. Refrain from going out and spending company dollars on those wizz-o-matic's and start researching top-contenders with the companies 'big picture' in mind.
Some technologists have to worry about saving their career. Not only through the development of new avenues, but also in the amount of manpower and resources are put into sole-sourcing tasks to the "whizz-o-matic". I have personally made mistakes in believing that this new technology is the 'sure-fire' winner only to find that a tremendous amount of effort was wasted.
Adaptation is the key. Keep your head out of the clouds, and your feet on the ground. When you feel the winds shifting directions, go. This can only come with experience and perseverence. Abraham Lincoln failed his first business venture at the age of 22. He ran for city legislature at 23 and failed. He failed again at business at the age of 24. His sweetheart died when he was 26. After two more decades of failures, he eventually became the President of the United States. We must adopt the same principle of adaptation, and perseverence.
Protecting your career is your second priority. Being a good servant is your first.
There's my two cents.