The art of war
Currently do some moonlighting as a consultant for small business Internet and IT. In my associations with small businesses I've learned that Microsoft doesn't have to ever address the technical issues to get into the server market. Microsoft knows that with engineers and technicians they can't make a dent. And around here they haven't even tried.
No. It's the salespeople they talk to. Salespeople have one motivation and one motivtion only: money. Salespeople go only where the money is. Well. Small business owners and CIOs aren't talking to engineers or surfing Slashdot (for the most part :-) to find out what can solve their server needs, their talking to /salespeople./ And guess what these salespeople are saying. "NT is the future." "Novell is going out of business." And here in the ultra-conservative area of Ogden, UT those are the only two choices. Most of the legacy business LANs here are Novell and it's in these salespeople's best interest to get them to upgrade to NT -- they get hardware sales and kickbacks from M$. Needless to say, Linux isn't mentioned.
All Microsoft needs to do is get the software vendors and manufacturers to develop exclusively for NT. Sure, Linux has Samba (and some even say Samba is a better Windoze server than NT), but it's up to us as the Linux community to somehow let businesses /know/. That's the challenge.