LikeTelevision's Dynamic Ad Casting software is an automated video insertion solution that manages content programming. It allows on-demand video content to be controlled to create a television-like experience through insertion of commercial advertising spots. It features total control: the administrator can design and customize the Playlist Template in any way desired. Different spots and commercials can be inserted with total control and then applied universally to even the largest libraries of video clips. Demographic modules can be integrated into the system for audience demographic targeting! The media formats supported include Real Media, Windows Media, MP3, MPEG-1, MPEG-2, and more. It is optimized for the L.A.M.P. platform.