I'm not only a non-biologist, but I'm also a non-programmer, however, I've taken an interest in bioinformatics on the basis of a hunch.
The hunch is that biology and biotechnology is a truly immense area with an overabundance of information, which could be useful if it could be correlated in efficient ways. That's also what happens daily on the internet, so this predicament is shared by other areas too.
Trouble is, in biology & medecine, there are large information gaps too, which in some cases could save lives and relieve suffering. This prerogative means that in terms of knowledge and intelligence processing, bioinformatics has got to be a leader, like, by obligation.
So, if you are trying to convert raw information into knowledge and intelligence, bioinformatics is the place to look for models.
Moreover, biology probably suffers a much lower percentage of disinformation, due to the serious nature of the applications, while in enterprise IT and telecomms, well, disinformation is pretty much expected.
Correct me if I'm way off course ...